Howard’s Bar B Cue, is a restaurant located in South Texas. This is one of my favorite places to eat when I visit back home and I wanted to help them out by creating a new menu for them. The text and color scheme are based off of the “old west” and a picnic atmosphere. Howard's is a family oriented dining establishment, and by having the checkered pattern in the menu, the idea of a family time picnic is reinforced. My design is is streamlined and easy for the guest to read and determine their dining options. The results are setting Howard's apart from the competition, who uses large fast-food type boards to show their offerings, creating a better atmosphere and more pleasant experience for the consumer.